Art Direction / Branding / Design System
Carolin Hauke is a Berlin based coach for young professionals. In her single or group mentoring sessions she empowers her clients to reach their full potential and to make authentic & courageous decisions. Her work is a combination of professional coaching and modern mindfulness.
The new flexible visual system reflects therefore Carolins core values where the client is always in the center and has room to grow. A warm and personal feeling through the colors, images and copy text is mixed with the minimal typography and clean layout. A main focus in this project was to develop a identity that can be easily used from Carolin herself in order to create her own content. A detailled brand guide and a selection of posting ideas help her on this way.