Design Research / Editorial Design  
Cities compete with each other and therefore need a strong brand to differentiate themselves from one another to remain attractive to residents, tourists and the economy. In order to differentiate these brands visually the cities are searching for unique selling points which can be found among other things in a city coat of arms. 
Based on this statement I wrote and designed this book for my theoretical part of my bachelor thesis. My goal was to research the redesign process of city brands with the focus on city coat of arms, their historical development and current potential in the implementation. The first three chapters in the book give the reader a in depth overview about said topics. Furthermore I was also able to talk to agencies that were involved in current redesigns of city brands. In conclusion I analysed these cases in a visual reflection. 
Format: 170 x 230 mm
Size: 144 pages
Font in use: IBM Plex

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