Branding / Design System / UI & UX / Motion Design / Art Direction
Neuköllner Oper is a theater based in Berlin that strives to provide an alternative to traditional opera ranging with performances from operettas to musicals to revues to soap operas, all with a signature dose of humor and creativity.
While working at Smith we developed for them a new identity that highlights the music and the diversity of the theater. Besides creating together in our team the main concept for the responsive logo and key brand elements I was in charge of establishing the brand guidelines, designing the website and motion assets while supervising that every other new created product stays on brand.
