Branding / Campaign Identity / UI & UX / Motion Design / Art Direction
In 2022 the biggest museum group in Berlin called "Staatliche Museen zu Berlin" curated a major special exhibiton "Schliemanns Welten" about Germany’s most famous archaeologist Heinrich Schliemann to commemorate the bicentenary of his birth. For this, we got commissioned as agency Smith to develop a key visual and campaign that will be rolled out analogue and digitally.
The idea behind the campaign was to portray Schliemanns multifaceted and adventurous life as a movie poster. Executing this with a dramatic sky and a collage of historical photos we translated this onto different media formats. Main focus for me in this project was to create touch points like the outdoor poster, museum banners, book cover, landing page and motion assets, while also art directing team colleagues for flyers, adverts and merchandise.